About

How it all started

Clean Up Your CRAP Diet started when I was looking for a way to consistently make healthier food choices.

I’d do what most people do and commit to changing everything only to give up a few frustrating weeks later.

After researching habit formation, I learnt that it’s easier to be nudge in the right direction then make big dramatic changes. This way, habits are created that have the perception of being effortless.

I developed a system I call progressively scheduling, which incrementally introduces new behaviours until you arrive at the habit you are trying to make. At which point, they stick!

The story

Convinced I had stumbled upon a method on how to change, I now needed to know what to change. Using my background in medical biochemistry, I started to investigate the latest research on nutrition. Everything I read pointed to 3 things…

The approach

Now it’s your turn…

My mission is to help others change their lifestyle so that they can be thinner, healthier and more body confident. The best way to do that was to write it all down so that you to can follow the same process I did to transform your own body!

In 28 days you can begin to reestablish your food habits so that you create a healthier, slimmer new identity. Then sit back and allow these new habits deliver the body you’ve always wanted. It really is that simple.